7 Settembre 2018



Harley-Davidson, Inc. announced today that it will establish a new R & D center in Northern California to support the definition of the future range of products announced recently, which also includes the first complete line of electric vehicles made by Motor Company. "We recently unveiled and shared with all our plans, to be implemented in a very short time and aiming to train the next generation of Harley-Davidson riders around the world," said Matt Levatich, President and CEO of Harley-Davidson, Inc. "This new R & D center we will build in the heart of Silicon Valley will help us keep our promises with respect to the announced product plan and demonstrate our commitment to drive on electrification." Last July Harley-Davidson he revealed the details of his growth plan called "More Roads to Harley-Davidson". With this accelerated growth plan, the Motor Company aims to expand the Harley-Davidson community with new products, wider access to the Harley world and a sales network with stronger dealers. As part of this strategy, Harley-Davidson will launch its first electric motorbike, LiveWire, as early as 2019. This bike will be the first product of a family of two-wheeled electric vehicles without "twist and go" clutch manufactured by the Motor Company. It will be followed by additional models that will follow each other until 2022 to expand the offer with a series of lighter, smaller and more accessible products to inspire and attract new riders to the Harley world, who have new ways of understanding the fact of going on two wheels. The opening of the new R & D center in California - which will function as a satellite of the Willie G. Davidson Product Development Center in Wauwatosa, Wisconsin - is scheduled for the fourth quarter of 2018. The center will initially focus on research and development in of electric vehicles, including in its field of action the design, development and production of batteries and components for electric motorcycles. Looking ahead in the longer term, the Motor Company will be able to consider enlarging the center's field of action so that it can deal with other advanced technologies exploiting the know-how and skills that can be found in Silicon Valley, thus supporting the development of the range. more complete and competitive motion able to embrace a wide spectrum of price positioning, engines and sources of energy as well as driving styles. The Motor Company has already started to hire the best available talent specialized in electronic engineering, mechanics and software development, with experience in the development and implementation of a wide variety of EV systems, from design to production. The new center will initially employ staff of around 25 people, most of whom hopefully come from the Silicon Valley area. "This is a really exciting moment in the incredible Harley-Davidson story, and it's also the right time to join the Motor Company and make a contribution to defining its future," said Levatich.

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